Arts & Business Scotland are delighted to invite you to the Culture & Business Scotland Conference 2022, hosted by BBC Scotland’s Arts Correspondent Pauline McLean.

This event welcomes the business, public, and culture sectors to come together to discuss how engaging with creativity and culture can be the key to not simply surviving but thriving in the face of key universal challenges such as dealing with the impacts of covid-19, addressing environmental sustainability, and managing staff wellbeing, engagement and retention.

Keynote speakers are Chris van der Kuyl, Chairman of 4J Studios and one of the developers of Minecraft, and Jo Macsween, formally from Macsween Haggis. Both will join a panel of high-profile speakers representing the culture sectors and business / corporate sectors to explore collective challenges and opportunities to collaborate.

At the event we’ll bring on-screen inspiring examples of ‘win-win’ culture and business partnerships.

  • Aviva Investors will discuss how a partnership with the Scottish Chamber Orchestra enabled them to drive the company’s environmental, social and governance (ESG) agenda.
  • Rijksmuseum Amsterdam shares how a partnership with electronics giant Phillips enabled better end-user experiences for both their customers and clients, by putting technology in culture and culture in technology.
  • You’ll hear from Scottish Ballet about how they have imaginatively repurposed their assets and resources during the pandemic to support NHS staff and are now able to provide these services to corporates, addressing staff wellbeing for their clients, and diversifying their income streams.

What will happen at the event?

The online webinar will last approximately 3 hours, including a break. You can expect a combination of keynote presentations, engaging case study examples of creative cross-sector collaborations, panel discussions with experts from a range of sectors and the opportunity to ask questions.

Who will be there?

  • Chris van der Kuyl – 4J Studios
  • Sean McGrath – Entrepreneurial Scotland;
  • David Nelson & James Whiteman – SCO with Aviva Investors;
  • Marije Pluijm – Rijksmuseum Amsterdam;
  • Louise MacDonald – Institute of Directors Scotland;
  • Jo Macsween – Macsween Haggis;
  • Stuart Patrick – Glasgow Chambers of Commerce;

More speakers to be confirmed

When and Where

Date: 10/02/22

Time: 2pm-5pm

Venue: Online


You can book your free place HERE

Please note this is not a SURF event. If you have any queries please contact Arts and Business Scotland directly.

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