The campaign centres around a spoof weather forecast

The campaign centres around a spoof weather forecast

The Scottish Council for Voluntary Organisations, Oxfam Scotland, the Poverty Alliance and five other prominent Scottish charities have teamed up to deliver a new campaign highlighting the scale and impact of poverty in Scotland.

The Scotland’s Outlook campaign uses a weather forecast theme to raise awareness of key statistics, and claims poverty is “the biggest storm to ever hit Scotland”.

Among the facts and trends the campaign seeks to publicise are: 870,000 people are currently living in poverty in Scotland; 39,827 homeless applications were recorded in 2013; 1 in 7 schoolchildren don’t have a winter coat; 1 in 5 children are officially living in poverty in 2014; and over a quarter of cancer patients are unable to adequately heat their homes in the winter months.

Please visit the campaign’s dedicated website below for further information, including a special forecast video by ‘Kenny McCloud’:


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